Strategic Marketing Leadership | Digital Revenue Recovery | AI Workflow Integration.
I'm a strategic marketing consultant specializing in turning underperforming digital channels into high-impact revenue drivers. With over a decade of experience across technology, travel, and education sectors, I help businesses close the gap between their product quality and their market presence.
My approach combines performance marketing (SEO, content strategy, conversion optimization) with behavioral science to create campaigns that don't just look good—they deliver measurable results.
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Ben Phillips — Media and Content Manager, Adzuna
"At Adzuna, I have had the pleasure of working with Marianne for close to two years. In that time, Marianne has been an integral part of both the strategy and execution of our content plan. Marianne's knowledge of HR related topics is superb. She has a real knack for writing about topics that could be considered dry in an entertaining and engaging manner. Every single article Marianne has contributed to the Adzuna blog over the past 18 months has been well-researched and of an extremely high quality.
Now to the results. Numerous articles Marianne has written for Adzuna appear on the first page of Google for key search terms. Our blog traffic has soared from a few hundred readers per month to a high of 20,000 readers in a single month. This is solely due to the quality and consistency of the articles Marianne contributes to our blog.
Finally, Marianne is a really nice person. She is a joy to work with and has a positive, can-do attitude. I highly recommend Marianne McAllister as an employee."
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Jarrod Partridge — Upshift Performance "Absolutely stunning work, really world class. Marianne was able to interpret what I was trying to say, and really excelled when asked to ad-lib from the original request."
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Sean McCrory — Bodyweight Workouts "The level of professionalism and quality of work was the best I've experienced."
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Jarrod P. — Peloton Cafe (Australia) "Absolutely stunning work, really world class. Mari was able to interpret what I was trying to say, and really excelled when asked to ad-lib from the original request. Can't wait to do more soon!"
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Devakumaran Jaswant K. — Android Apps Project "EXTRAORDINARILY TALENTED WRITER, WILL WORK WITH AGAIN IN FUTURE. THANK YOU FOR EVERYTHING!"
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Julian C. — SEO Blog Writing "Marianne did a great job. Her English skills are excellent and she was great about communicating with me about any missing information. Would hire again!"
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Lukas P. — Content Writing "Delivered only in couple of hours, even though the deadline was many times longer. Superb work, matching my criteria flawlessly. If I will ever be in need of a writer, I know where to go. Recommend!"
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Comprehensive analysis of your digital ecosystem to identify the core problems costing you revenue—from "ghost town" social channels to conversion bottlenecks.